Grand Rapids Business Journal – County land bank rebrands as InnovaLaB

The Kent County Land Bank Authority recently announced a rebranding effort as a precursor to the organization’s heightened focus on developing more affordable housing, as well as delivering market-rate housing at prices affordable to the “missing middle” buyers.

The organization is in the process of changing its name to InnovaLaB to reflect on its new efforts to partner with developers and nonprofits to provide more housing at an affordable rate.

“We believe the name reflects what we want to be,” said Ken Parrish, InnovaLaB board chair. “We want to be innovative, and we want to be a laboratory for providing tools to developers … to make it easier for them to provide housing in our community.”

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